Thinking for a Living: Creating Ideas That Revitalize Your Business, Career & Life
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| Customer Reviews |
Average Rating:
Rating:  - A fantastic work on turning your passion into profit!
What a surprise! I stumbled across this one and devoured it. Reiman closed his ad agency and opened the first ideation, where his only product his ideas---which he sells for $450,000 each! This is truly a mind expanding work. I particularly loved the concept of being sure I get paid--and paid well---for what I create. I've helped several people become millionaires, but lost money in the process because I didn't honor my own ideas. Reiman doesn't make that mistake. His excitement for living, his boldness for thinking out of the box, is contagious and refreshing. This is a guy who is truly a creative genius. Had I known about him when I wrote my book on P.T. Barnum, "There's a Customer Born Every Minute," I would have included Joey Reiman in it. That's a high compliment and this book is terrific. It's one of the few I'll re-read.
Rating:  - Some great ideas in midst of ego-centric anecdotes
Where's the editor when you need one?This book could have been organized better. Like... major transitions buried deep in paragraphs. Were the sub-heads put there for decoration? The egotistical patty-pat-pat's could have been edited out more. And, where's the meat? The concept of the book is great, the author is experienced, but the book falls somewhat flat. This book is like Doug Hall's "Jump Start Your Brain" but minus a lot of its content. Still, there are some great ideas here. You should buy this book for its references and a few of its ideas. It's an easy read -- and that reflects it's lightness on detail. One thing I thought was important is the concept of Mihaly Csikszentmihalyi on the 3 areas of creativity: the expert, the domain, the judges. Most books discuss how to improve the individual -- the expert. But there are 2 other important areas. The domain is the marketplace... with its competitors, etc. This would be the source of ideas and demand for ideas. The judges are the rewarders of new ideas. In some cases this might be the users who will purchase your product. In other cases it might be the companies that purchase your ideas. They provide value and rewards to the idea generator. We must evaluate and improve all three of these areas. Or, select those areas were there's a good match of all three. Thankfully, Csikszentmihalyi's books are referenced and discussed. This book also discusses other references as well. After reading the book I believe the author is a sincere and knowledgeable person. But I believe the purpose of this book was to sell his idea-generating company. Given that off-the-mark main direction, it is no wonder there were so many self-congradulatory anecdotes. The purpose of the book should be to explain his major techniques, and the by-product, or secondary objective, should be to sell his company. Overall recommendation: buy it to fill out your creativity library. Otherwise, there are better books on this subject. John Dunbar
Rating: - Ideas: An Idea Whose Time Has Definitely Come
I just read this book, and every fiber of me is screaming, "Yes! Yes! Yes!" I LOVE what Joey Reiman is doing with BrightHouse and Thinking for a Living. I am reinventing my own life and business, finding innovative ways to combine both my passion for writing and spirituality and my love for birthing great ideas, both my entrepreneurial endeavors and my "real life" as a single parent of a 6-year-old. This book feels like the perfect fit for what I want to be about--creating great ideas that outlast me. The idea: it's an idea whose time has come. I, for one, hope it stays for awhile. Hats off to Joey Reiman for being a pioneer for the ideation corporation! Dawn Richerson, President, Creative Revolutions, and author of From the Heart of a Child: Meditations for Everyday Living
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