The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business
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Rating:  - Best yet for non-tekkies
The Complete E-commerce Book is the best intro to going into e-commerce I've seen yet. It explains in understandable terms the complexities of starting your own website. I am a technical person who has experience with servers yet Janice Reynolds' book put many loose bits and pieces together so I understood them better. I was finally able to write a hadware and software checklist to build my own web server. If anyone has tried to get educated in e-business by going to Microsoft, Sun, IBM, etc. websites, you only see the marketing gobbyldegook that tells you little or nothing about how their products can specifically put you in business. Ms. Reynolds' book puts all the hardware and software into perspective. AND... if you can't do the technical thing, she tells you how to use Internet storefront vendors that will do the same thing for your business. This is my e-commerce reference from now on. Buy it!
Rating: - I now have the confidence to be a web-peneur
I've been interested in operating an e-commerce site for quite some time now but hesitated because I didn't want to fail. Even after reading more than 20 books on operating Web sites I still didn't know if I could do it. Then I bought this book. It's great! The author actually tells you everything -- marketing, search engines, maintenance, customer service and fulfillment. The book is really a blueprint (and a great glossary so you don't get lost) at least that is what the author calls it, to building and operating a Web site. With this easy to read and understand book in hand I'm joining the ranks of the web-peneurs.
Rating: - recommend this book as an addition to your reference library
This book provides an introduction to the various technical and business aspects of e-commerce for the business executive. The author delves into some of the more technical aspects, such as how a company can connect its databases to off-the-shelf e-commerce software and describes what a server does and give an overview of the features of the top-selling server software. She also summarizes the possibilities of electronic payments and how they work, as well as the kinds of security that are needed in various parts of an e-commerce network and why. The final chapters in the book provide an in-depth look at marketing, order processing and fulfillment and customer service. Readers without a great deal of technical expertise should have no trouble understanding it as the author focuses on the details in a way that delivers concise, cohesive, and coherent ideas to the layperson. Although you might find a better book, this book does have an extensive glossary and good directory of Web resources. All in all, I highly recommend making this book as an addition to your reference library!
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