Net Words: Creating High-Impact Online Copy
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Net Words: Creating High-Impact Online Copy Book
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Rating:  - Words make the sale on the Web
Net Words really makes you focus on the power of words. As Nick Usborne points out, on the Web, it is words that make the sale. Nothing could be more true. It is amazing that in such a text-driven environment, so little attention is often given to the text. It can be a revelation for people to discover that the number one activity on the Web is reading. How are you going to be different online? As Nick points out, "Only words will set you apart." This is an invaluable book for those involved in web content. It is highly readable and very practical. Nick Usborne knows his stuff. He is a professional, and every page of Net Words is full of clear, crisp ideas. After you've read it you will have learned truly useful things about how to make your content make that sale.
Rating: - Usborne understands that words are magical
Nick Usborne's book is a breath of fresh air for the web marketing professional. Net Words is well written practical advice about how to write for the web. Nick not only explains the idiosyncracies of the medium but how to best address them. You need to read this book if you're a web professional.
Rating: - The True Key to a Successful Web Site
Nick Usborne, in his straightforward style, uncovers the dirtiest secret in the internet: The success of your site depends primarily on the copy. Unique graphics might get you noticed and win a few design awards, but without good copy, you don't stand a chance. Nick gets this message across by pointing out specific examples of sites that "get it" by using copy to establish a unique voice. He also show a number of examples of "corporate-speak" copy that is guaranteed to lose readers. By highlighting the differences between good web copy versus traditional advertising copy, the book teaches you how to write what people want to read on the 'net. Nick's approach to writing copy emphasizes bright, descriptive, no-nonsense and humorous text while eliminating stilted, boring, and unintelligible language. And the sections on writing sales copy (in the right place) is golden. Bottom Line: If you write for the web, especially if you're a one-person show, you need to read this book.
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